From Susan G. Komen for the Cure:
Today, September 30, may be our biggest event ever, as we ask people from around the globe to make a promise to take action against breast cancer — all through social media. This global effort starts with you, posting to your Facebook profile or Twitter and then asking your friends to do the same.
What's the goal? We hope to mobilize millions to take 69 seconds to #fightbreastcancer AND break the Guinness World Record for Most Widespread Social Network Message in 24 Hours.
Why 69 seconds? Because that's how often a woman dies of breast cancer somewhere in the world. A statistic we're trying to change. It's also about how long it takes to #fightbreastcancer by choosing to drive change, share support or educate at www.69-seconds.org.